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Research papers

Igniting innovation in researchers

Innovation and differentiation are the buzzwords in any client organization - and if market research is looked upon as lacking the ability to provide creative solutions - or, even worse, as killing the creative spark - then we as an industry are in a...

Catalogue: Congress 2005: Making A Difference
Authors: Shashikala Raj, Anjali Puri, Tara Prabhakar
Company: Nielsen
September 21, 2005
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Citation

Raj, Puri and Prabhakar (2005a, September 21). Igniting innovation in researchers. ANA - ESOMAR. Retrieved May 11, 2024, from


https://ana.esomar.org/documents/igniting-innovation-in-researchers